Brands Consumer Group is able to offer a complete route to market solution to global, regional and local principals in South Central Africa through our portfolio of companies.
BCG Supply Chain, was initially established in 2016, in Johannesburg, South Africa, to provide bonded warehousing, consolidation and logistics services to the group’s businesses in the region. Due to demand, BCG Supply Chain has opened its door to other companies – offer a full-service outsourced export solution to global and regional FMCG companies, distributing their product to SADC, EAC and other African regions.
BCG Supply Chain can continue supplying a brand’s existing distributors, or alternatively a brand can maximise group synergies by using Brands Africa’s in-market distribution, where available. Our goal is to provide a secure sales, supply chain, merchandising and marketing service to principals, in the Sub Saharan region. We can offer three main solutions, as we aim to provide an attractive and effective option from the principals current in-house export department:
- Provide distributor management and brand strategies to Principals.
- Provide full supply chain and export process management services
- Management of all A&P, Trade Spend and POSM distribution processes within the various markets.
Brands Africa is one of the leading distributors of global and regional FMCG products in the South Central African region. Brands Africa has an established network of formal and informal retail and wholesale chains across the region, delivering enviable on-shelf penetration to our principals and brands. We have offices in Zimbabwe, Zambia, Malawi, Botswana and Namibia and have full country coverage in each.
Brands Africa is proud to:
- Represent strong local, regional and international brands.
- Grow markets and successfully gain market share across all channels.
- Have highly motivated and committed teams, who have a passion for the brands we represent.
- Robust business systems that deliver effective and efficient business practices.
Brands Fresh was established out of the acquisition of Favco from Ariston Holdings. Brands Fresh core business is the procurement and distribution of fresh fruit and Vegetables, as well as a variety of other refrigerated and perishable products.
Our main focus is on the formal retail trade, as well as the food service sector, in Zimbabwe and Zambia.
All sourced produce is stored in our cold rooms and delivered directly to the customer in refrigerated vehicles, therefore ensuring the cold chain integrity of the produce is maintained. Local produce is re-packed in our Harare high care centre, to match the retailers’ high packaging standards.
Currently, Brands Africa, Botswana is not operational but is currently being represented through Safari Distributors which Brands Consumer Group acquired in the last quarter of 2019.
Safari Distributors was established in 2006 and has grown from strength to strength since then and has become of the leading FMCG sales and distribution businesses in Botswana.
Our sales and merchandising team of over 90 people services stores throughout Botswana and a fleet of 20 vehicles ensure efficient distribution coverage nationally. Safari’s warehouse is located in Gaborone and offers 5,350m2 of ambient and temperature-controlled storage space.